Share This Infographic On Your Site
Did you know that several businesses, even those that use social media for marketing successfully, disregard Pinterest as they mistakenly believe that the site is not for them?
Now, when using Pinterest-rich-pins for your business, keep an eye on Pinterest Analytics or Pinalytics to see what’s working best and adjust accordingly.
However, Pinterest is an extremely useful tool that can benefit a range of businesses from retailers to tech support companies.
You just have to have some kind of image that you can pin.
For example, infographics do extremely well on Pinterest, as they give a lot of information in an easy to digest graphical story.
If you have never had an infographic made, then it’s certainly something you should think about, no matter what industry you’re in.
Because according to a study Pinterest users spend 15 times more on Pinterest than they do on Facebook.
That’s cash, not time, and with figures like that, you’d be crazy not to try to take advantage of it.
This is somewhat confirmed by a Shopify study, which found that Pinterest users on average spent double that of Facebook users.
You know when it comes to referral traffic and Pins with prices received 16% more traffic than those without.
Add to this the fact that the site also had 200 million users and according to Business Insider, many of these are young women with a substantial income who just love to shop.
Instantly I thought to myself those really are statistics to get excited about, so if you don’t use Pinterest, or if you rarely do, it’s time to get pinning!
Getting started with Pinterest
Firstly, if you don’t already have a profile, you’ll have to sign up to the site and get one.
Pinterest offers business accounts and if you have a personal account, you should convert it.
Now, this is a simple process and can be done by visiting Pinterest-for- Business which also has tools for analysis.
A business account, which is free to use, by the way, allows you to carry out the same tasks as you would if you were a personal pinner, including:
- Pinning from various sources around the web
- Creating various boards to showcase your products
- Using Rich Pins
Pinterest Rich Pins How To Set Up Rich Pins
I know these are perfect for retailers as they allow you to show pricing details and add a link to the product page.
However, it’s not a particularly straightforward process, so you may need your web designer to help you with this if you’re not particularly technologically minded.
Firstly, you have to request Rich-Pins from the site though and to do this, carry out the following steps:
- Choose what kind of Rich Pin you would like to apply for, product, recipe, movie or article
- Read the documentation on the developer site
- Add the appropriate information to your site
- Validate the pins and apply to get them on Pinterest
Then it’s just a case of waiting for the site to approve your rich pins and you’re ready to go.
In conclusion, you’re not restricted to using Pinterest rich pins and you can continue pinning, as usual, so make a habit of it, perhaps pinning a couple of times a day and taking some time to pin to other boards.
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