Year-by-year, the advancement of e-Commerce platform has made it clear that creating your identity over the World Wide Web is not enough. To match your steps with the high competition, you have to take one step further in the direction of attaining new heights in the business. If you sell your products directly to a customer, it might be they are not even in interested to hear you and therefore to explain your point of view to them you have acted smartly.
To make a successful online storefront there are so many E-commerce Platforms out on the market that makes your work faster than ever before and give you high-end results. You don’t need to confuse among its platforms, take a look at the top-best and choose the one that suits your business needs well.
Shopify: It is the first entrant to the list because of its huge popularity among the e-commerce developers. It is one of the simplest and most used platforms that allow setup an online store effortlessly. It’s quick installation; functions, flexibility, fast loading speed and secure payment gateway stand it apart from others. Along with this, it automatically generates an XML sitemap and allows titles or Meta Tags to prevent duplicity to make an SEO-friendly website.
WooCommerce: It is a second best option for your eCommerce platform, which is totally customizable and offers you a shopping cart and payment gateway, to make purchasing easier for buyers. It is one of the most used WordPress Plugins, which is absolutely free to use and offer countless benefits for your online storefront.
Big Cartel: is home to nearly a million clothing designers, bands, record labels, jewelry makers, crafters, and other artists
For over a decade, creative people from around the world have used the platform.
Volusion has some of the best eCommerce software and is a good e-commerce online store creator for you to shop around and check out its line of products.?
BigCommerce: It is a little bit similar to Shopify, besides that it has so many other features than that. It is a perfect Shopify app, especially for the startup companies. It allows you to add as many products as you want and also give a review and rating cards and basic marketing tools for the success of your e-store.
Magneto: It is the world’s most popular e-commerce platform, which can easily get fit into the needs of small or large enterprises and make it the most scalable platform on this list. It is an open source platform and therefore, free to use, which increase its reputation among many developers around the world. Moreover, it will give you the best solution, which you are looking for your online store with its countless benefits.
YoKart Specially designed for startups and SMBs, YoKart is a turnkey and features rich e-commerce marketplace solution to build multi-vendor stores.
So, which e-commerce platform you want to switch to your online business? Choose any of the above and it will give you the countless benefits, which are even beyond your expectations. So, what are you waiting for? Choose the best one and allow your business to fly high. You can also take the help of a prominent E-commerce Website Designing Company.
6 Marketing Strategies To Increase Sales & Traffic to Your e-Commerce Platform
With so many online stores selling more or less the same products, competition is at an all-time high in the online retail industry. Any eCommerce business wanting to succeed in this competitive environment needs to have the right marketing strategies in place. It’s simply not enough to have a great website. Without proper marketing, all your website development efforts will go down the drain.
Here are some eCommerce marketing strategies you can use to get the best out of your eCommerce venture.
1. Upsell Your Products
A majority of merchants go for up selling their products because upselling works better than cross-selling online. There are two main factors to up selling – 1) Make your upsells related to the original products 2) Have the right product pricing strategy to make the upsell look like a deal. Also, make sure that products you are upselling fulfill your customers’ needs. New products must be really better than the original ones.
2. Integrate Instagram
An average order value from Instagram marketing is around $60.00. Instagram gives brands 25% more engagement than any other social media platform. If you use right filters, appropriate hashtags, and post at the right time, then you are on the right path on Instagram.
You can run campaigns, contests and share user-generated pictures on Instagram. It is an excellent way to attract users towards your offerings. Instagram is one of the fastest growing apps and can be integrated with your store to have a better user engagement.
3. Launch A Facebook Store
Nobody in their right mind should ignore Facebook, the biggest platform for social media marketing. What many people are not aware of is that it is also a great source to generate traffic for Shopify users since it is well integrated with Shopify store; you don’t have to have a separate track of your inventory changes. Facebook Store, an app built by Shopify lets you display and sell your products directly on your Facebook page. Buyers can share their favorite items with their friends.
4. Capture More Email Subscribers
Email is one of the essential means at your disposal in eCommerce marketing. It drives online traffic to your store. Email marketing is one of the oldest and still the best channel for digital marketing because it is more direct and accessible. If you are not convinced, consider these stats:
- Emails have an ROI of around 4,300%.
- 80% of people claim that they receive marketing messages with their personal emails regularly.
- 70% of people make use of discount offers.
So don’t ignore the power of good old email. Getting your target customers subscribe to your emails is one of the most surefire ways of increasing sales.
5. Improve Email Campaigns
Of course, it is not sufficient to gather a bunch of email addresses. Sending emails regularly with targeted content and offers is critical. There could be many occasions for sending emails that your subscribers appreciate.
For instance, send a welcome email once the customers sign up. This helps have the highest open rates of any marketing e-mails. Or you can let your customers know that their order is being processed and on its way. They would love to know their order status.
Another example is to send regular newsletters and let your buyers know about new discount offers, tips, and company news. Out of curiosity, they might check your emails.
6. Generate More Product Reviews
As per the online magazine Internet Retailer, one can boost eCommerce platform conversion rate by 14-76% by adding product reviews to eStores.
There are two key reasons why this is so. First is social proof. Product reviews are similar to testimonials, wherein people share their experiences after using particular products. The second key reason is SEO. Product reviews help increase the amount of content on web pages and also increases the probability of ranking for long tail keywords.