uncategorize

Facebook Engagement Among Brands Is Actually Up, Report Says

Sharing is caring!

“In my personal opinion, Facebook is still heavily growing as a business, and more and more users engage with the entire platform — including engagement with brand pages,” says Jan Razab, CEO of Socialbakers. “Many big brands have great content that they are publishing through the platform and are really learning to engage their audiences, and this is where the growth is coming from.

Razab added that “the reason why more media appear is clearly a quality thing — media really know how to publish content, and they can make it more and more interesting.”

Socialbakers’ research is an outlier. Since Facebook’s late-2013 algorithm tweak, many researchers have found the reach for brands has suffered. In December, Ignite Media looked at 21 brand Pages and found a 44% decline in the first week of December, after Facebook changed its algorithm. Ignite claimed reach for brand posts was 3% vs. Facebook’s previous claim of 16%.

SimplyMeasured also recently looked at the top 10 brand Pages and found a 40% drop in organic reach.

Some advertisers suspect Facebook is purposely hiding brand posts in the News Feed to encourage brands to buy more advertising. However, in a blog post this month, Brian Boland, Facebook’s vice president of ads product marketing, attributed the change to a rise in the amount of overall posts and an emphasis on showing “relevant” posts in the News Feed.

original post here: http://mashable.com/2014/06/26/facebook-engagement-brands-report/

P.S  If you’re looking for more social media tips you can find it here: http://goo.gl/ApufKW

Picture9

 

http---signatures.mylivesignature.com-54492-162-467FB8A60B71514EF144DC118607E9A0

 

 

 

Helping marketers with all your marketing needs
to meet Today’s Challenges and address Tomorrows Problems

If you find this blog helpful and want
to learm more about signing up more clients

Facebook Comments
Related Posts Plugin for WordPress, Blogger...

Leave a Reply

Your email address will not be published. Required fields are marked *