Facebook is not just a social media for interacting with your friends. It is an important tool for increasing the profitability of your business as well. You can optimise your Facebook Advertising now so that they get enough visibility and provide you with the returns that you were longing for.
A lot of people give up too easily if their ads are not generating income, however, you need to understand that it takes some smart working and following basic tips to monetize yours. Here are some tips to create your Facebook ads in the most successful way possible. When you follow these, you will become a professional in no time.
1. Create different ad sets for the same ad
When you are planning to post an ad on Facebook, you cannot expect different groups of people to react to it in the same way. So, you need to do two tasks for a single ad and create different ads sets or the ways in which you want to track your audiences towards each set and create segments of your audiences.
For example, create sets like digital marketing, AdWords, Facebook Marketing, online advertising and more. Now, judge the audiences based on their reactions towards these sets, so that you can optimise your ads based on user preferences.
You and I know how important following top leader in the industry and model after tips and strategy they teach to reach new clients.
Jon Loomer is a digital marketing consultant with a unique perspective on social media and very knowledgeable in the social media ream.
2. Study behavioral patterns
You should understand how a user usually makes purchases online. Do some research on online purchase behavior to understand if they go through some other sites to make their decisions, an internet platform that they use to connect to Facebook, gaming platforms that they use to get to know the ads and more.
When you know their sources of reference, it becomes easy for you to position your ads successfully in a way that they get noticeable by your target audience.
3. Setting conversion codes and pixels
When you create conversion codes and pixels, you will be able to track the performance and success of the best Facebook Ads for your business.
With the help of these, you will know how many people visited your ad and logged off within seconds, how many took the effort to go through your ads, how many of them added the product to their shopping cart and then logged off and finally how many of them made a purchase, eventually.
These options measure the conversion rates of users as they go from just looking at the ad to making a deal.
4. Remarketing tracking
Through your codes, you might have noticed that people who visit your website to view your products, don’t come back to make the purchase. Ever wondered why? It is because they could be comparing your competitor’s site and products.
So how do you ensure that you get them back on your site? This is where remarketing helps to a great extent. With the help of this technique, you can now track people who have visited your page earlier and get them back to visit your site.
This way, you can position your site well with those people who already showed interest in your products and hence attract them to become your customer.
How to Promote and Drive Traffic To FB Advertising 2017
Facebook is no doubt the largest social networking site. This is because of it’s over a billion registered users with millions of users across the globe accessing the site on a daily basis. The fact that Facebook makes available various business promotion tools makes it one of the most important social media sites you need to have a presence on. Regardless of whether you wish to advertise your website or business, you have the option of making use of the site’s free promotional campaigns or FB advertising.
Advertising on Facebook is easy and straightforward. You have access to Facebook advertising packages that allow you to effectively promote your website or business. You have the option of settling for a set fee advertisement in which case your ad is displayed for a determined number of times or settle for click-per-view fee.
Whichever the case, you can set a maximum budget that you can comfortably manage. This allows you to restrict your advertising budget to a level you can manage. Facebook also gives you the opportunity to target your advertising campaign, which you do by choosing a specific demographic; age, gender, interest, and location among other demographics.
Advertising on Facebook is all about establishing a network. Establishing a network is a free and effective way to advertise your website or business on the site. In addition to connecting with as many Facebook users as possible, you need to engage with them by sharing, liking and commenting on their posts. This is the only way through which you can entice them to visit your website or “Like” your Facebook page.
Running a promotion on Facebook is a sure way of advertising your website or business on Facebook. Running a promotion encourages your Facebook fans to visit your website. Your promotion can be in form of discount, special offer or deal.
Running a promotion can indeed be very fruitful considering the fact that your fans will most likely share the same with their friends and followers, which has the positive effect of exposing your website or business to a larger audience using your FB advertising.