If you’re an online content creator author and you’re overwhelmed at all the tech place of promoting your course or how to get your message out there, or how to get people to buy from you, then this is what you’re going to want to learn today.
People get a bit overwhelmed and tend to run in the opposite direction when we speak sales funnels, but that’s what we’re going to be talking about today, right?
What I want to do is to help reduce the immense for you when it comes to building out your funnels.
You may know someone who trembles when they here the word. They vanish to here the term “funnels“, that’s not very relational. Oh! ”
You’re in business to generate sales. Where such relationships come in with people who will be your client one day, we hope, is through the sales funnel.
What the sales funnel do is that actually is a tool to develop that know, like and trust part, because, at the moment, you’ve got this large platform, this large route that nobody may know about or a very few people know about, and you need to reach out to them.
Let’s Talk About Lead magnets/sales funnels
They need to know about you. That’s the first step in the process is getting them to know you.
There are a few sides to a funnel, and that first gratuity is lead magnets. A lead magnet is where you offer something of great value to your possible audience that they’re going to want.
They’re going to give you their e-mail address in exchange for this information. I don’t know if you’ve got the new Facebook page layout. That’s just been released globally. It’s been out in a few countries for a bit while, but globally it’s just really kicked off.
Facebook, ultimately fairly, as it does, has changed events up again. Now, our Facebook pages are allocated in the tab. There are tabs for videos, a tab for the post as well, and such. It’s not just scrolling of highlights, the importance to know it that Facebook could do anything to your page at any time.
- It could even become missing.
- It could be deleted.
What are sales funnels?
In short terms, sales funnel also called a purchase funnel, and it’s the visual representation of the customer journey, depicting the sales process from awareness to action.
The first step in the funnel is getting emails and that’s where people get to know you and they cater their e-mail address in exchange for a great value of information that they’re looking for.
Ideally, the lead magnet, people also ask, “How do I create a lead magnet? What would a lead magnet be? What would I do? ”
You and I know that these are some things people may struggle with creating funnels to maximize their marketing efforts when offering high ticket selling.
A huge pro tip when it comes to lead magnets is that it’s aligned with your core offer.
For example, Say, you do CrossFit, and you’ve got a program about CrossFit Training, the actual physical exercises. Don’t make your lead magnet about diet, because you’re talking about diet, and then in your core offering you’re talking about physical exercises.
Keep your lead magnet constant and have it splinted down from your core offer although it’s going to be talking about exercises as well.
That’s where we start. That’s where people get to know you, and starts improving the relationship, it starts constructing the trust.
Once you’ve got their e-mail, you deliver them that lead magnet that’s got the great information that’s going to help them transform their life simply that little bit. Overcome a burden or whatever it is that’s keeping them awake at night or a number of problems that they want to solve.
You’re giving them that information and they’re going, “Wow! I enjoy what this person had to say. They’re in authority in this area. I’m going to listen to them.” You deliver them your lead magnet.
Follow Up With An E-mail Series
The next step is you’re going to be following up with e-mail sequence. In this email serial, you’re going to be developing the relationship and too establishing them some extra great information about other areas that they might be stuck in.
This e-mail series will again require importance to help them overcome their aching pain, but to build such relationships continue providing value. After you’ve sent them an e-mail or two, that’s when you can introduce them to your core offer or training course, “Hey! If you enjoyed this information, this lead magnet, you’re going to adoration my planned Great Abs for CrossFit Trainers.”
I don’t know. Great abs would be awesome. Wouldn’t it? Yeah!
Introduce your core product to them and get them to change over. Providing them some information about what’s in the core product.
The sales funnel and the lead magnet is the start of the ties between a person who doesn’t know you at all, to someone who’s going to be a raving, client, who’re going to be telling others about your service and products.
Here’s an example you can lift directly if you like:
4 Steps to Get Your Sales Funnels Up and Running
You’re not restricted by where you are in your business with sales funnels. Isn’t that awesome? You can play the same game that the big boys are playing. Set it up now, and just have it automate and build your business does.
I’m going to talk to you about the steps that are needed to get your sales funnel up and running. Grab a pen and paper and jot these down.
Now, the first one is your domain. You’ve probably already got a domain already. Your domain and your website are very important things. How you set them up in your funnel is crucial as well.
There are fewer tools and programs that you need to worry about. You can just keep focusing on getting your content out, finding potential students, and turning them into paying students.
Then we’re going to be creating a landing page. On there, that landing page is going to be bringing in leads because you’re going to offer a lead magnet.
Next, emails are a really important part of your funnel, so you’re going to want a really credible email provider that’s going to be able to grow with your business.
Then we merge together the domain, landing page, lead magnet, and emails. Once we’ve got all those things set up and in place, then we go over and connect it all to our Facebook page.
That’s when you can start driving traffic from Facebook’s highly engaged audiences, highly targeted audiences, straight to your lead magnet so you can turn potential students into paying students. That’s what we want. People who are hungry and want to learn from you. That’s when you start getting the profits coming in.
I know a lot of people are out there trying to promote their business on Facebook. It can take a little work. It takes a lot of work doing all those social posts and interacting with people and such. A lot of people get tired before they start seeing any great results.
That could also be because they haven’t set up the sales funnel in place, they haven’t got their lead magnets together, and they haven’t got this whole system streamlined and working for them.
While there are a few steps in there, that is where so many people just get stuck because there are so many tools and platforms that can do all of those things. It’s like a turtle going through peanut butter.
The impact that you can have by getting your course out there, just by getting simple sales funnel together, is massive.
Most people might look at one of these tools, for example, ClickFunnels. I love ClickFunnels. It does it all. You can get started with that for merely $97. That’s a sideline thing.
If you’re running an online business, you need to place some fund into it. What people will do is they’ll deplete $20 a month on these two, and then another $20 a few months on this one, and another $20 a few months on this one.
Whereas exactly if you invest in exactly one tool that terminates up owing to the fact that same rate, its time modernizes it.
In addition, to creating your sale funnels you can get your product up and be running and sold in as little time as is practicable.