Link building has been in the gray area of online marketing for some time now. We know that it’s good for SEO, but we also know Google hates it when it’s manipulated. Because of this, there’s a thin line between ethical link building and flat out spamming. You don’t have to be a professional SEO service expert to know that Google has high standards (aka algorithms).
Determining how to successfully use link building to boost your SEO is essential. This is where a professional who offers SEO services would become useful. You really only have two options – to wait for others to link to your content or to build links yourself. But before you start engaging in any link building strategy, make sure you’re doing things the right way, so you don’t end up penalized!
Balancing Link-Earning and Link-Building
It’s important for your link building plan to consist of a healthy balance of link-building and link-earning. The difference between the two is simple – building links is when you actively engage with others to get them to link to your content and earning links is when people do it on their own (without you asking).
Either way, you’re going to need some pretty great content to link to, so your content marketing strategy really needs to be up to par. Some of the ways you can successfully pull off this balance are to focus on writing thoughtful, well-written guest posts that add value to sites and its visitors. Your link will be included in these posts, helping to drive traffic to your site and boosting your link profile.
Link-Earning Alone Isn’t Enough
There are three major reasons why link-earning alone isn’t going to cut it:
- It’s inconsistent (no matter how great your content is, it won’t guarantee shares)
- No control (you won’t have any say in who shares your links, which can be a very bad thing)
- It’s slow (you’re at the mercy of others sharing your content, which may or may not happen at the speed you want it to)
Social Media is a Must
All links count towards driving up your traffic and SEO, especially when it comes to social media. This is an excellent place to start building links for your website. If you can gain a good solid following, you can get people to share your links, further boosting your reach and visibility. You can work with marketing companies that offer social media management services.
Don’t allow Google’s threats of penalties to deter you from building and executing a great link building strategy. Consult with a professional SEO service provider to see how you can put together a content marketing and social media marketing strategy that really rocks!
Advanced Link Building Strategies
We all understand that building links is one of the things that must be done. Since Google looks at the links which point to your content critically, it is also vitally important that each marketer focuses on learning solid techniques for building the highest quality links possible. Unfortunately, it also seems like many of us fall into a routine with our link building efforts. If this is your situation, there are a number of things that can be done to get you out of your article writing and submission rut or forum commenting wall.
Technical Link Building Ideas
If you have simply run out of ideas for your link building campaigns, consider doing some research. Taking a look at the link profiles of your competition can be very instructive. Using tools such as Majestic SEO and Open Site Explorer can be great methods of going about this.
Building tiered links can also be a great strategy. Take some of your already existing links and build links to them. This actually helps to strengthen the impact of your first tier, or primary, links and should get you a bit more search engine juice.
Focus on some deep linking. Many marketers only appear to be concerned with linking to the first page or two of their sites. Instead, try focusing on building at least a few links to pages that are deeper into your site. This can help to increase the chances of having even more of your pages and posts rank well in the search engines.
Content Marketing Ideas
Everyone dreams of having content that goes viral. But instead of just dreaming about this, why not actually take a critical look at content that actually has gone viral? Try to break it down and isolate the factors that made it go viral. Then apply these lessons and factors to your own campaigns, in an effort to help increase the number of inbound links that you earn.
Consider repurposing your content. Take something that you have published and then turn it into multiple formats. For example, consider taking your article and turning it into a pdf file and then maybe adapt it into a video or an audio interview. Not only are these great ways to increase audience engagement, but it also makes it much easier to continue developing content.
One of the first things you need to do is fixing and cleaning up your internal links. Make sure that every post or page you have has a link to at least one other page on your site. It only makes sense to take care of putting your own house in order before attempting additional linking strategies.
Look for 404 pages within your own site. Obviously, you never want a visitor to use an inbound link which points to a page that is no longer on your site. To avoid this, you need to discover links that are pointing to non-existent pages and then use some redirects to send visitors to a current (and related) page.
Curating content can also be a great way to build links. This simply involves finding other valuable content and posting it on your site, along with your thoughts or explanations. Obviously, make sure to give credit to the original source. If you do this properly, it will be an excellent way to provide excellent content for your visitors as well as garnering a lot of inbound links.
Any marketer stuck in a link building rut would be well advised to try these ideas. Even just mastering a few of them can help keep your site moving forward, developing new links and rising up through the search engine rankings while adding some great content for your visitors.
I think that It’s important that you know how to build a link building strategy and structure the right way because you have to be strategic in the way you approach this SEO campaign and by doing it in the right manner Google would reward you for it.